The practice of using categorized keywords accompanied by the hashtag symbol on the Instagram platform to label and organize floral-themed content is a common strategy. These indexed terms allow users to discover images and videos related to blooms, bouquets, gardens, and other botanical subjects. An example would be tagging a photo of a rose with #rosephotography, #redrose, or #beautifulroses to increase its visibility to users searching for such content.
Employing these labels is important for expanding the reach of content and fostering engagement within the visual-centric social network. It provides a method for individuals, businesses, and organizations to connect with a relevant audience interested in floral arrangements, botanical art, or gardening. Historically, this method of classification evolved as a grassroots effort among users to categorize content, which Instagram later formalized and incorporated into its search algorithm.