The phrase refers to the act of viewing the content of an Instagram account that has been set to private. In such cases, content, including posts, stories, and profile information, is only accessible to approved followers. A common desire exists to access this content without being an approved follower.
The importance stems from various motivations, including curiosity, verification of information, or potential marketing research. Historically, interest in accessing private profiles has fluctuated alongside the platform’s growth and evolving privacy settings. Increased privacy concerns have led to stricter measures to protect user content, thus intensifying the desire to circumvent these restrictions.