The ability to control the visibility of one’s activity on social media platforms, specifically preferences indicated on short-form video content, is a growing concern for many users. Liking a reel on Instagram, for instance, contributes to a public record of engagement that is by default, visible to other users and, in some cases, influences the platform’s algorithm.
Maintaining privacy and curating a desired online persona are primary drivers for individuals seeking to manage their digital footprint. While direct methods for concealing aggregated “likes” on Instagram Reels are presently unavailable within the platform’s native settings, understanding the nuances of data privacy and exploring alternative approaches is crucial for users who wish to minimize the transparency of their online interactions.