Visual elements used to brand and categorize Instagram Stories saved as Highlights utilize a color palette to create a cohesive aesthetic. These visual representations, displayed as circular icons above the Instagram profile grid, offer users a method for quickly accessing themed collections of past stories. For example, a business might use specific hues to represent different product lines or services.
The careful selection of chromatic schemes enhances brand recognition and user experience. By visually signaling the content within each Highlight, color choices contribute to efficient navigation and encourage deeper engagement. Initially, users relied on default story highlight presentations; however, the integration of custom cover designs provides more control over profile branding and allows for visually conveying brand messaging.