The ability to share content originally posted by another user on Instagram Stories involves re-sharing or republishing that user’s story to one’s own story feed. This functionality allows accounts to amplify content they find relevant or engaging. For example, a business might re-share a customer’s story that features their product to highlight positive user experiences.
Effectively utilizing this sharing capability can increase engagement and expand reach. It fosters a sense of community by acknowledging and showcasing user-generated content. Initially, the feature was limited, requiring users to be tagged in the original story to be able to re-share it. Subsequent updates have expanded access and provided more options for sharing.