The practice of using automated systems to express approval for images on the Instagram platform encompasses tools and methods designed to simulate user engagement. These systems interact with Instagram profiles, registering “likes” on photographs without direct manual input from a user. For example, a software program might be configured to automatically like any photo posted with a specific hashtag, or from a pre-determined list of accounts.
This type of automation has gained prominence due to perceived benefits in visibility and reach on the platform. The rationale behind employing these systems often centers on attracting attention to one’s own profile, with the hope that reciprocal engagement will follow. Historically, such techniques have been utilized to quickly build a follower base, promote content more broadly, and increase brand awareness within the Instagram ecosystem, although this method is controversial and against Instagram’s terms of service.