The reference pertains to a fabric-based representation of an online video personality, often designed with a rounded shape evocative of a popular confectionery. These items are typically marketed toward fans of the content creator and serve as a tangible connection to their digital presence. An example includes a stuffed figure mimicking the appearance and characteristics of a well-known personality found on a specific video-sharing platform.
These merchandise items provide multiple functions. They offer a way for viewers to support their favorite content creators directly. They also function as decorative pieces, allowing individuals to express their affiliation and enthusiasm for particular online figures. Historically, such items represent an evolution of fan engagement, shifting from passive viewing to active participation through acquiring related goods.