Short texts, often in the Korean language and designed to complement visual content, are strategically employed on a popular social media platform to enhance the overall presentation. These textual additions seek to evoke a specific feeling or mood associated with the image or video they accompany, frequently drawing upon cultural trends and visual harmony.
The careful selection and use of these phrases can significantly increase audience engagement and broaden the appeal of posted content. They contribute to a curated online presence, allowing users to express individuality and project a specific persona. This practice has grown substantially due to the increasing global interest in Korean culture and its aesthetic sensibilities, transforming how users interact with images and videos online.