The phrase refers to the process of marking direct messages within the Instagram application as unread. This action allows users to revisit conversations later, serving as a reminder to respond or review content shared within the message thread. For example, if a user receives a message but cannot immediately address it, marking it as unread can prevent it from being overlooked.
This function provides users with enhanced control over their communication flow within the platform. It offers a method for managing message prioritization and ensuring that important inquiries or shared information do not get lost amidst a high volume of interactions. Historically, managing notifications and prioritizing digital communication has become increasingly important in the face of ever-increasing digital communication volumes.