Software designed to automatically register endorsements on the Instagram platform without cost is available. These tools aim to simulate user interaction by applying ‘likes’ to photos and videos, often based on specified criteria such as hashtags or user accounts. An instance would be a program that automatically ‘likes’ any post containing the hashtag ‘#travelphotography’ without manual intervention.
The perceived advantage lies in potentially increased visibility and engagement, mirroring the effects of organic interaction. Historically, such applications emerged alongside the increasing commercialization and marketing focus on social media platforms, offering an apparent shortcut to broader reach. However, their use often conflicts with platform policies and ethical marketing practices.