The capability to tag a place within Instagram’s short-form video and image content provides context about where the content was created or highlights a business or specific point of interest. For example, a user sharing a photo of a local coffee shop can include the establishment’s name and geographic coordinates directly within the frame of their post, allowing viewers to know exactly where the image was taken.
This feature enhances discoverability, increases engagement, and offers valuable marketing opportunities for businesses. Historically, location tags have evolved from simple geotags to interactive stickers that users can tap to view a location’s dedicated Instagram page, revealing other user-generated content associated with that place. This promotes community building and real-world exploration.