On Instagram, “iMessage” refers to sharing content, such as posts, profiles, or messages, from the Instagram application directly to an Apple iMessage conversation. This allows users to quickly send Instagram content to contacts who are using Apple devices without leaving the Instagram environment. For example, an individual might see a humorous reel and share it instantly to an iMessage group chat with friends.
This feature simplifies content sharing and enhances user engagement within both platforms. It leverages the ubiquity of iMessage among Apple users, providing a seamless method for circulating interesting finds from Instagram. Historically, users would have needed to copy links or take screenshots to share content between these platforms, which were less efficient than the direct sharing method now available.