The acronym refers to “shoutout for shoutout,” a practice common on the Instagram platform. It represents a form of cross-promotion where users agree to promote each other’s accounts in their respective posts or stories. For example, an individual with a photography-focused account might feature another photography account in a story, encouraging their followers to follow the featured account in return for a similar promotion.
This collaborative approach offers a strategy for increasing visibility and expanding audience reach. It provides a method for individuals and businesses to tap into existing networks, potentially gaining new followers who are already interested in similar content. The practice developed organically within the Instagram community as a means of mutual support and growth.