Visually cohesive elements displayed on an Instagram profile, used to categorize and present archived Stories, serve as a first impression for profile visitors and indicate brand identity. These visual cues often utilize custom-designed graphics or photography overlaying a background color to identify the thematic content within each Highlight.
The implementation of well-designed visual cues enhances user experience, allowing viewers to navigate specific content quickly and efficiently. A strategic approach to their design and organization reinforces brand messaging, contributes to a polished and professional appearance, and ultimately encourages user engagement with curated content. Early adoption of customized icons reflected an understanding of visual branding principles on a nascent social media platform.
