Specific keyword phrases, when added to photo and video posts, categorize content on a widely used social media platform. These tags act as labels, enabling users to discover media related to particular subjects or interests. For example, an image of a vintage motorbike could be tagged with terms indicating its make, model, or style, increasing its visibility to a target audience.
The inclusion of relevant keyword phrases provides several advantages. It enhances content discoverability, expanding the reach of posts beyond an immediate circle of followers. Historically, these tags have evolved from simple organizational tools to powerful marketing instruments, driving engagement, building communities, and even influencing brand awareness within the targeted enthusiast segments.
