The act of strategically using confectionery, specifically gelatin-based candies shaped like bears, in YouTube videos to enhance audience engagement, particularly views and watch time, represents a growing trend. For example, a creator might feature the candy prominently in thumbnails or use it in challenges, aiming to increase the click-through rate and overall video performance.
The utilization of these visual elements offers several advantages. It can establish a memorable brand association, tapping into the widespread appeal and nostalgia associated with the treat. Historically, such strategies demonstrate an understanding of audience psychology and the power of visual cues in digital content consumption, ultimately benefiting channel growth and monetization.