A deceptive scheme involving the promotion and potential exploitation of public artworks, particularly large-scale paintings often found in urban environments, via a popular social media platform, is an emerging concern. These fraudulent activities can range from artists falsely claiming authorship of existing works to the creation of inauthentic murals solely for the purpose of generating social media engagement and, subsequently, financial gain through inflated influencer marketing or the sale of associated merchandise. An example includes individuals taking credit for established murals to boost their online profile, misrepresenting the artwork’s origin and depriving the original artist of recognition.
The significance of addressing these misrepresentations lies in protecting the integrity of artistic creation and preventing the devaluation of genuine artistic endeavors. Furthermore, preserving accurate attribution safeguards the cultural and historical context associated with public art, ensuring that audiences understand and appreciate the intended message and artistic process. Historically, public art has served as a vital form of community expression and a reflection of societal values; therefore, its authenticity must be vigilantly maintained.
