Identifying the specific titles applied to augmented reality effects within Instagram’s ephemeral video and image posts is a function that allows users to both recognize the effect and potentially search for it themselves. For example, a user viewing a story with a filter that adds cartoon-like freckles might see a text overlay indicating the name is “Cute Freckles” created by a specific designer or the platform itself.
This feature is important because it allows for content discovery and attribution. Individuals who appreciate the look of a particular effect can easily find and use it in their own creations. Furthermore, it provides recognition to the creators of these effects, fostering a community and encouraging further innovation within the platform. This capability has evolved alongside Instagrams augmented reality tools, growing from simple color overlays to complex, interactive experiences.