A promotional strategy involves financial institutions partnering with the video-sharing platform to provide cardholders with incentives related to the subscription service. These incentives may include statement credits to offset the cost of a subscription, bonus reward points or cashback earned on subscription purchases, or even complimentary access to the service for a specific period. For example, a credit card might offer a $15 statement credit each month the cardholder pays for their YouTube Premium subscription with that card.
This type of promotional partnership can be mutually beneficial. The financial institution gains a tool for attracting and retaining customers, particularly those interested in online entertainment and digital content. Simultaneously, the video platform benefits from increased subscriber numbers and enhanced brand loyalty through providing perceived value to its users. Historically, these types of bundled benefits have been deployed across various industries, from travel to retail, showcasing the appeal of combining financial services with popular consumer subscriptions.