A specific instance of user-generated content can be identified as an individual’s presence on a visual-centric social media platform. This presence is further defined by an expressed allegiance to a particular professional sports team, specifically the Edmonton Oilers hockey team. For example, an Instagram account featuring photographs and videos related to the Edmonton Oilers, actively managed by a user named Kate, would fall under this designation.
The significance of such accounts lies in their contribution to online community building amongst sports enthusiasts. These platforms foster fan engagement, allowing individuals to express their passion, share experiences, and connect with like-minded individuals. Historically, fan interaction was limited to physical attendance at games or traditional media outlets. The advent of social media has expanded the avenues for expression and created virtual communities based on shared interests. The benefits include a greater sense of belonging and a democratization of sports commentary and opinion.
