The phrase refers to the process of blocking advertisements on the YouTube platform when using the OpenWrt operating system on a router. This typically involves configuring the router to filter network traffic, preventing ad servers from delivering content to devices connected to the network. For example, a user might configure OpenWrt with ad-blocking software to prevent pre-roll video ads from playing before YouTube content.
Employing such a setup offers multiple advantages. Network-wide ad blocking can significantly reduce data consumption, which is beneficial for users with limited bandwidth or metered internet connections. Furthermore, it enhances the overall viewing experience by removing intrusive advertisements, leading to a smoother and less disruptive consumption of online content. Historically, users have sought methods to filter online advertisements to reclaim control over their browsing experience and mitigate potential security risks associated with malicious ads.