The maximum number of visual media assets that can be included within a single Instagram post is ten. These assets can be a combination of still images and videos, offering flexibility in content presentation. For example, a user could create a single post that includes six photographs showcasing a product and four short video clips demonstrating its features.
The capacity to incorporate multiple assets into a single post enhances user engagement and provides a richer storytelling experience. Historically, Instagram posts were limited to a single image or video, constraining content creators. The introduction of multi-image/video posts allowed for more comprehensive narratives, improved product demonstrations, and a generally more dynamic presentation of information, leading to increased time spent viewing individual posts.