The phrase refers to the practice of crafting text to accompany photographs or videos shared on a popular social media platform, specifically themed around a popular cinematic work featuring witches and supernatural events. These textual additions aim to enhance engagement and resonate with fans of the film.
The relevance of these textual additions lies in their capacity to foster a sense of community among enthusiasts of the movie, while also increasing the visibility of shared content through the utilization of relevant cultural references. The appeal of the movie, rooted in its blend of fantasy and humor, offers ample material for creative expression, contributing to the popularity of the practice.
