The phrase under consideration refers to the process of making an Instagram account visible to everyone, rather than restricting access to approved followers. This involves adjusting the privacy settings on the platform to allow anyone, regardless of whether they follow the account, to view posts, stories, and other content.
Open access to an Instagram profile can be instrumental in enhancing visibility and reach, particularly for businesses, public figures, and content creators seeking broader engagement. It facilitates brand awareness, attracts new followers, and allows for wider dissemination of information or artistic expression. Historically, maintaining a public profile has been a cornerstone of social media marketing and online influence strategies.