A promotional alphanumeric string offered for use when renting content on the YouTube platform. This string, when applied during the purchase process, typically reduces the rental cost, offering a discount on the standard price. For example, a user might enter a specific sequence of letters and numbers during checkout to receive 20% off the price of a movie rental.
These promotional tools serve as incentives for users to engage with the rental feature, potentially increasing viewership and revenue for content creators and YouTube. Historically, such mechanisms have been used in various forms of media distribution to encourage consumption and attract new customers. They contribute to a competitive landscape, offering budget-conscious viewers access to a wider range of content.
