The phrase refers to Instagram’s implementation of limitations on user actions when the platform detects behavior that violates its Community Guidelines or Terms of Use. Examples of such behaviors may include excessive posting, sending a high volume of direct messages in a short timeframe, or engaging in activities that are perceived as spam. The imposition of these restrictions serves as a mechanism to safeguard the integrity of the platform and prevent abuse.
These measures are crucial for maintaining a positive and safe environment for all users. Historically, the absence of such controls led to issues like widespread bot activity, coordinated harassment campaigns, and the proliferation of fake accounts, all of which degraded the user experience. The implementation of limitations helps to mitigate these problems and promotes authentic engagement.