The display of listening activity from one application within another, specifically indicating what song is being played on a music streaming service within a communication platform, allows users to share their current musical selections with their network. For example, a user might see that their friend is currently listening to a particular artist on a certain platform directly from their profile within a chat application.
This functionality enhances user engagement within both the music service and the communication platform. It offers a passive method of music discovery, potentially leading users to explore new artists or songs suggested by their contacts. Historically, this type of integration has been implemented to increase platform stickiness and provide added value to the user experience by fostering a sense of community and shared experience.