The phrase describes accessing a specific streaming service, known for offering live television channels over the internet, through a dedicated software application operating on a particular brand of streaming media player. As an illustration, a user might watch live sports or news broadcasts by selecting the appropriate icon from their device’s home screen.
Its significance stems from providing a convenient and integrated entertainment experience for consumers. It allows users to consolidate their streaming subscriptions within a single interface, eliminating the need to switch between multiple devices or inputs. This accessibility has contributed to the cord-cutting trend, where consumers are opting for internet-based television services over traditional cable or satellite subscriptions.
