It is a service facilitating a connection between content creators, primarily fashion and lifestyle influencers on Instagram, and retailers. It provides influencers with tools to monetize their content by creating trackable links for products featured in their posts and stories. When followers purchase items through these links, the influencer earns a commission.
This mechanism provides several advantages. For influencers, it offers a direct way to generate revenue from their audience engagement. For retailers, it expands their reach and drives sales through trusted voices within specific communities. The platform simplifies the affiliate marketing process, providing analytics to track performance and optimize strategies. It emerged as social media marketing matured, reflecting a demand for measurable ROI and authentic endorsements.
