The phrase refers to the act of acquiring, at no cost, a specific style of typeface emulating handwriting popular during the Edwardian era (roughly 1901-1910) for use in digital design, print media, or other creative projects. An example involves searching online repositories and font archives for options that offer this particular aesthetic without requiring payment or licensing fees. This can be used for wedding invitations.
This activity is important because it enables access to a sophisticated and elegant aesthetic, evocative of a bygone era, without incurring financial outlay. The style is often sought after for projects requiring a touch of formality, classicism, or vintage charm. Historically, Edwardian script fonts are inspired by the flourishing penmanship styles prevalent in formal correspondence and documents of the early 20th century. Its digital availability democratizes access to this aesthetic.