The phrase refers to the process of removing individuals from the list of accounts one follows on the Instagram platform. This action results in the user no longer seeing posts and stories from the removed accounts in their Instagram feed. For instance, if an individual finds that they are no longer interested in the content shared by a particular account, they might choose to execute this action.
Maintaining a curated following list is important for optimizing user experience. By removing accounts that post irrelevant or unwanted content, individuals can refine their Instagram feed to better reflect their interests and preferences. Historically, as social media usage has evolved, managing one’s connections has become increasingly recognized as a key component of controlling the information one consumes.