The expression describes the method of recording video content on Instagram without needing to continuously hold a button. This function allows hands-free recording, providing convenience and flexibility for users creating various types of content, such as tutorials, demonstrations, or engaging visual stories. For instance, one might set up a phone on a tripod, activate the hands-free recording feature, and present a cooking demonstration without the distraction of manually operating the record button.
This capability is important because it expands the creative possibilities for content creators. It allows for more dynamic and stable recordings, freeing up the hands to perform actions or gestures within the video. The introduction of this feature represented a shift in user experience, making content creation on the platform more accessible and versatile. It removed a significant barrier to creating longer or more complex videos.