The functionality to deliver visually distinct celebratory messages within Instagram’s direct messaging feature is achieved by using specific keywords. When typed and sent, these trigger an animation that wraps the text in a digital gift-like presentation, adding a special touch to correspondence. For example, sending “Happy Birthday” can result in the message being displayed within a virtual balloon animation.
This feature offers a more engaging and personalized method of communication, particularly for birthdays, holidays, and other special occasions. Its implementation has provided users with a simple way to enhance their digital interactions and express thoughtfulness, moving beyond plain text messages. The evolution of messaging platforms has increasingly incorporated such interactive elements to enrich the user experience.