The act of sending a themed message with a temporary wrapper that reveals its content upon opening is a feature on the Instagram platform. It provides a way to share messages, photos, or videos that add an element of surprise for the recipient. For example, an individual might use this feature to send a celebratory message with a gift box visual effect to commemorate a friend’s birthday.
Employing these visually engaging messages can amplify the impact of a communication. The unique presentation encourages interaction and can heighten the perceived value of the shared content. Historically, these features reflect the evolution of digital messaging towards more dynamic and interactive forms of communication, mirroring real-world interactions like gift-giving.