A brief visual narrative shared on the Instagram platform. This media typically ranges in duration from a few seconds to under a minute, depending on the specific format used (e.g., Reels, Stories, in-feed posts). Common examples include quick tutorials, behind-the-scenes glimpses, or condensed promotional content.
The format’s concise nature is strategically advantageous for capturing audience attention in the rapidly moving digital landscape. Its brevity aligns with shorter attention spans, increasing the likelihood of complete viewing and higher engagement. The development of this format reflects Instagram’s adaptation to evolving user preferences and the increasing demand for easily digestible content.