The inability to see the number of individuals who have watched content posted to the ephemeral sharing feature on the photo and video sharing platform is a common user experience. For example, a user publishes a story but the expected view count does not appear beneath the content after a reasonable time frame.
Understanding the potential causes of this issue is important for both content creators and everyday users. It enables individuals to troubleshoot effectively and maintain engagement with their audience. This issue has been observed since the introduction of the feature and persists despite platform updates.