Creating short-form video content for the Instagram platform involves utilizing the application’s built-in recording feature, a function available within the app’s interface. As an example, a user may initiate the recording process by swiping right from the main feed or tapping the camera icon, then capture video or images directly through the Instagram camera.
Sharing ephemeral content through this method offers several advantages for both personal and business accounts. It facilitates immediate connection with followers, allows for the showcasing of spontaneous events or product demonstrations, and provides a means for interactive engagement through polls, questions, and other interactive elements. The feature’s evolution reflects the shifting trends in social media, emphasizing user-generated video and real-time updates.