The process of incorporating short-form video content into a temporary visual narrative on the Instagram platform involves selecting a previously created video and sharing it within a 24-hour window. This allows for the expansion of audience reach and engagement beyond the dedicated Reels tab.
Sharing existing video content to a Story offers several advantages. It extends the visibility of the video beyond users actively browsing the Reels feed, potentially capturing the attention of followers who primarily engage with Stories. This cross-promotion can boost overall views and interactions, ultimately increasing content exposure and brand awareness.