The duration of a single piece of content displayed on the Instagram Stories platform is 15 seconds. This time limit applies to both videos and photos uploaded directly to the Stories feature. If a video exceeds this duration, it is automatically segmented into multiple 15-second clips, appearing as a sequence within the user’s Story.
This brevity encourages the creation of concise and visually engaging content. The limited timeframe necessitates focused messaging, forcing creators to deliver key information rapidly. The ephemeral nature of Stories, disappearing after 24 hours, also fosters a sense of immediacy and authenticity, promoting more casual and unfiltered content creation.