Content creators of African descent who broadcast live or pre-recorded video content on the YouTube platform constitute a growing and influential community. Their productions span a wide array of genres, including gaming, commentary, beauty tutorials, educational content, and vlogs. For example, some individuals focus on showcasing their gameplay skills in popular video games, while others provide commentary on current events or offer insights into Black culture.
The presence and visibility of these creators are significant for several reasons. They provide representation for a demographic often underrepresented in mainstream media, offering viewers relatable role models and perspectives. Furthermore, their channels serve as platforms for community building, enabling viewers and creators to connect, share experiences, and foster a sense of belonging. Historically, their emergence has challenged traditional media gatekeepers, democratizing content creation and allowing diverse voices to be heard.
