Subscription to a YouTube channel establishes a connection between a user and the content creator. It signals the user’s interest in receiving future content published by the channel. A practical outcome is that the subscriber will receive notifications regarding new video uploads or live streams from the subscribed channel. These notifications can appear on the YouTube platform itself, or, depending on the user’s settings, via email or mobile push notifications.
This connection offers benefits to both the viewer and the content creator. For viewers, it provides a convenient method for staying updated on content of interest, minimizing the need to actively search for new uploads. For creators, subscriptions translate to a dedicated audience who are more likely to view their content, leading to increased watch time and potential growth in channel revenue through advertising or other monetization strategies. The ability to foster a community through subscriber engagement is also a considerable advantage for creators.