The phrase describes the action of disabling or minimizing the display of algorithmically recommended short-form videos within the Instagram application during the year 2024. These videos, known as Reels, are suggested to users based on their past activity and preferences, rather than originating from accounts they actively follow. The aim is to reduce the frequency with which these recommendations appear in the user’s feed or dedicated Reels tab.
The ability to control the presentation of recommended content offers users greater autonomy over their digital experience. By minimizing these suggestions, individuals may prioritize content from followed accounts, reduce exposure to potentially irrelevant or distracting material, and ultimately improve focus and overall satisfaction with the platform. This desire for content control reflects evolving user expectations regarding algorithmic curation.