The phrase represents methods employed to bypass or eliminate advertisements on the YouTube platform. This commonly involves utilizing software or browser extensions that filter or block ad content, providing an uninterrupted viewing experience. For example, a user might install an ad-blocking application specifically designed to remove pre-roll, mid-roll, or banner advertisements while watching videos on the site.
Circumventing advertisements offers the advantage of time savings and a potentially more streamlined and enjoyable user experience. The reduction in interruptions contributes to enhanced focus and sustained engagement with the content. Historically, the need for such solutions arose from the increasing frequency and intrusiveness of advertisements on online video platforms, prompting the development of various ad-blocking technologies.