The phrase denotes actions on the Instagram platform that the system flags as potentially generated by bots or other non-human entities, rather than genuine user behavior. Examples include liking, commenting, or following accounts at rates considered unnatural for typical users. These actions often aim to inflate engagement metrics or promote specific content in an artificial manner.
Identifying and addressing this is important for maintaining the integrity of the platform and ensuring fair engagement. Such actions can distort the perceived popularity of content, mislead users, and negatively impact the overall user experience. Historically, measures have been implemented to combat such practices, as they undermine the authenticity and value of genuine interactions on social media.
