The capacity to direct viewers from an Instagram Story to an external website or resource was a valuable feature for businesses and creators. This functionality, commonly referred to by its original action, allowed for seamless integration between Instagram content and external platforms.
This feature provided a direct route to drive traffic, promote products, or share relevant information beyond the confines of the Instagram application. Its presence offered a significant advantage in marketing campaigns and content strategies. Historically, this capability evolved from a specific gesture-based interaction to other forms of linking within the Instagram Story interface.