When the sound accompanying a video on the specified platform does not align correctly with the visuals, a desynchronization issue arises. For instance, lip movements may not match the spoken words, or sound effects might occur before or after the corresponding action seen on screen. This discrepancy diminishes the viewing experience and can be distracting to audiences.
Correcting this desynchronization is crucial for maintaining audience engagement and ensuring professional quality. Historically, such issues were often attributed to encoding or playback errors. Addressing this problem improves the overall accessibility and understandability of content, preventing viewer frustration and enhancing brand perception for content creators.