Labels used on the Instagram platform to categorize and identify visually-oriented content depicting the natural world. For example, a photograph of a mountain range might be appended with terms like “mountains,” “landscape,” and “outdoors” to increase its visibility to users searching for such images.
These categorizations are vital for content discovery, allowing images and videos of flora, fauna, scenic vistas, and outdoor activities to reach wider audiences interested in these subjects. Historically, the practice of assigning these labels has evolved from simple descriptions to complex systems incorporating location data, equipment used, and specific conservation themes.