The strategy involves leveraging the established popularity of a specific animated character to increase viewership and engagement on the YouTube platform. This is often achieved through creating derivative content featuring the character, aiming to capture a portion of the existing fanbase. For example, channels may produce compilations of funny moments, original animations, or gaming content featuring the character, optimized for search visibility related to that figure.
The importance of this approach lies in its potential to accelerate channel growth by tapping into a pre-existing audience. Benefits can include higher click-through rates, increased watch time, and a greater likelihood of subscriber acquisition. This method gained traction as content creators recognized the value of capitalizing on established intellectual property, albeit often within the bounds of fair use or with permission from the rights holders. It offers a relatively accessible entry point for new channels seeking to quickly establish a presence and build an audience.
