A brand identity utilized on a video-sharing platform can be legally protected to prevent unauthorized use by others. This protection extends to the specific appellation used to identify and promote a content creator’s channel. For example, if a creator establishes a significant following under a unique title and commercially exploits the channel, they may seek legal safeguards to prevent others from capitalizing on their established brand.
Securing intellectual property rights for a channel’s identifier offers several advantages. It provides a legal basis to challenge infringers, builds brand recognition, and enhances the value of the content creator’s online presence. Historically, the rise of digital content creation has led to an increasing awareness and assertion of intellectual property rights in the online sphere, necessitating clear legal frameworks to protect creators’ interests and prevent consumer confusion.
