Categorization labels, when prefixed with the ‘#’ symbol, serve to aggregate video content around specific topics. For example, appending descriptors related to a product review allows individuals seeking evaluations of that item to locate the video more readily.
Employing these labels can enhance discoverability and potentially increase viewership. Historically, this metadata was crucial for search engine optimization, particularly in the early stages of the platform’s development, as algorithms relied heavily on such tags for indexing and ranking.